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The etchings are quite literally BURNED into the wood using industrial strength, Co2 tank powered lasers (OMTech 60W-80W & various other Industrial models), and the super-fine detail is credited to an unbelievably developed production flow, along with skillful graphic design, and a knowledgable woodworking staff to top it all off!
There are several "stages" involved with getting the wood ready to take on the blast of the laser, and some of these stages are simply waiting for things to dry naturally. Some involve longer etching sessions due to denser wood, and some timeframes may move much faster. Each design is truly unique in every regard.
The relationship between Get Gifty With It and Fire & Pine goes back years, before either companies were founded! Russell Shostak, owner of Get Gifty With It, worked as Director of Sales for Best Gift Idea Ever, the parent company of the Fire & Pine brand, and developed this product line along with Ryan Martz, owner of Fire & Pine, and Ryan Lanzel, Creative Director. The team worked together for years, developing several distinct product lines, including Letter Art, which we still sell today!
When Get Gifty With It was formed in 2019, Russell Shostak knew that one of the signature products he had to feature in the shop would be the cutting-edge Wood Maps, and that continuing to develop them would be the best way to help both companies expand and grow organically. Fire & Pine thrives in the wholesale market by providing area maps to boutiques around the country, and Get Gifty With It benefits by having an ENTIRE laser-production facility at our disposal to develop new products and Custom Maps for our customers using Laser-Engraving Techniques that are light years ahead of any at-home projects!